I spent much of this weekend doing spring cleaning – I guess it is that time of the year. Not the kind represented by the photo but rather social media spring cleaning. In doing so, I was reminded of several handy tools, resources, and tips that I thought I would share with you.
My first project was to tidy up my Twitter account. I was approaching close to 5,000 followers and following an equal number back. I wanted to stop following people with inactive accounts or without profile pictures and I wanted to cut back on the people I was following who were not following me back. With the help of ManageFlitter – mission accomplished.
I use TweetDeck to manage my twitter account but it had gotten out of control. Actually, I have several accounts I manage using TweetDeck including my new @rjrvtravels account I set up to tweet about our RV travel adventures. I spent some time deleting lists, creating new lists, and organizing my TweetDeck columns – then made sure my TweetDeck apps on my iPhone, iPad, and Chrome were all in synch.
Finally, I went into Twellow and searched for some new people to follow.
When I was all done, I checked out my Twitter grade at Twitter Grader. I now have about 4,500 followers and am following back 4,380 and have a Twitter grade of 100.
Next, I spent some time tweaking my LinkedIn profile. For example, under Basic Information, I changed my “Headline” from listing just my title to more of a statement of what I do. I also used more descriptive titles for my website links than just “blog”. To do this go to edit “Additional Information” and under “Websites” pick “other” rather than “blog” or “personal” or “business website”. Then just add a more descriptive title/description and the URL.
Don’t forget that potential business partners and customers are searching you on LinkedIn. A key aspect of strong personal brand is a 100% complete and professional LinkedIn profile. Lewis Howes has several very good videos and blog post on on effective use of LinkedIn.
I would be remise if I didn’t mention that on May 5, 2011 I am presenting “LinkedIn for Insurance Professionals–how to increase your brand, your sales and recruit top performers via LinkedIn” with Cindy Donaldson for the Agents Council for Technology (ACT). If you are interested, you can register here. If you are not familiar with the ACT site, be sure and check it out. It is full of very good and useful information all focused on helping agents make effective use of technology including social media.
After working on my LindedIn account, I moved on to my Facebook Page. I switched from my personal profile to using Facebook as Rick Morgan Consulting. This allowed me to “like” other business pages, as well as, comment and “share” their updates. I think this is a great way to show support for my business friends.
I also clicked on my page banner photos and added descriptions and in some cases appropriate links. Did you know you can do that?
I created my custom landing/welcome page many months ago but I want to encourage you to be sure and do this. You may need some professional help here and I would recommend Kim Woodbridge. She did my page.
Managing and organizing an on-line presence is always a challenge but I feel as though I made some progress. What tools do you use to keep your “social” space organized?
Now to get my clippers and rake and tackle my yard!
Photo Credit: Spring Cleaning by f_trudeau, on Flickr