This is where I will be on May 7-9. This is the third Brand Camp and if past history is any indication of success – this is an event you won’t want to miss.
One of the sessions I am particularly interested in will be, “Major Surgery or Reincarnation? The End of the Insurance Business As We Know It.” This panel discussion will take a look at the the future of the Insurance industry and the independent agency distribution system. Major trends that will have an impact on our industry such as emerging technology, diversity, and demographics will all be discussed in the context of the business relationship with the connected consumer and with an eye towards the actions agents and brokers and our industry in general must take to secure a successful future.
Click the ticket above for all the details.
If you are wondering what goes on at Brand Camp check out this video by camper Mike Wise.
This post originally appeared on August 20, 2011. Yet, it is still relevant and a good reminder.
Clearly, there is an ongoing surge in social networking use within the insurance space. That is the good news. The bad news is that many are using (or more accurately abusing) social networking platforms to amplify their sales message. As I see it, this is the biggest mistake being made, especially by those new to the social networking.
I know that many of you reading this blog fully understand this point. Yet, I think it significant enough to the ultimate success of anyone expecting to benefit from social networking that there is reason to revisit the issue.
Just because you can doesn’t mean that you should.
There is a fundamental difference between the old push or interruption type of marketing and social marketing. When using social networking it is expected that before you try and sell someone you first build a relationship with them, Or said another way, consumers in the social space expect to have a relationship with you and a certain level of trust before they buy. Be present so that when they are ready to buy they can find you. Just as you the first words out of your mouth at a chamber mixer would not be, “I sell insurance – please buy from me”. The same holds true on Facebook, Twitter or any other social app for that matter.
Spend time building and nurturing your relationships with friends, fans/likes and followers. You do that by being a participant in the conversation. Comment on others posts, provide subject matter expertise, and be transparent and honest. Remember, there is no quick fix here. Building relationships (online or offline) takes time and effort. Be a good social community citizen and be patient – success will find you.
The picture with this post is from Ridgway State Park, which is where JoAnne and I spent the summer volunteering as camp hosts. We liked it so much we will be going back again next summer.
Yes, summer is over and I am back home in Broomfield. In fact, yesterday the foothills of the Front Range in Colorado saw their first snow. Some of the mountains in received over a foot of snow and Wolf Creek ski area is open.
My role as Sr. Vice President at Aartrijk is where I focus most my effort. I have great respect for Peter van Aartrijk and the entire Aartrijk team and in my role fully enjoy helping our clients find their “voice” in the “social” space.
Which reminds me, have you taken a look at Google +? I think you should. I know, the last thing you want to think about is yet another social site to add to the time suck of social networking. Yet, I am really liking Google +. I find it much cleaner than Facebook and really like to “circle” concept for organizing my communities. I do not see Google + so much as competition to Facebook. Rather, I think it may be the beginning of a very compelling “cloud” environment that will grow as Google integrates all of its apps. If you join Google + (or are already there) please add me to one of your circles. You can find me at: http://gplus.to/rickjmiv or just click the “Add to Circles” button in the right sidebar of this post. If you want a Google + widget for your website or blog you can get it here.
Rick Morgan has four decades of experience in innovative technology, marketing, and publishing in the independent insurance agency system.
Throughout the past 20 years, agencies, technology providers, agent associations, and insurance companies have retained Rick to help them develop and implement technology strategies. He has also presented hundreds of seminars to insurance companies, vendors, user groups, and agent associations.
Gain insight into business, societal, and technology trends that affect agents and carriers.
Become proactive, rather than reactive, when faced with new technology.
Implement a successful social networking strategy
Improve overall performance in service, operations, marketing and sales.
Facilitate strategic planning events.
Rick’s presentation provided agents with insight into societal, business, and technology trends that are having an impact on our industry. Rick’s wealth of agency, marketing, and technology experience was evident. We always look forward to having Rick on our program and to hearing his unique perspective. This year was no exception.
Bob Scow, CPCU CAE, CEO, Independent Insurance Agents of Iowa