Is There a Blog in Your Future?
If you are like many independent agents, the thought of doing your own blog probably sends shivers down your spine. Does the mere idea of blogging conjure up thoughts of spending even more time every day doing a form of email? Do you really need more technology requiring significant effort and further robbing you of time and money?
Indeed, you may be thinking, “Even though I really don’t know what a blog is, why in heavens name would an insurance agency need to have a blog?”
Before you roll your eyes and turn to something else, give me a chance to fill you in on a very relevant and valuable marketing tool: the blog.
And so goes the introduction to the recent article I wrote for ACT (Agents Council for Technology). Here is the link to the article “Is There a Blog in Your Future?”
