Independent Agent 2.0: Branding Through Blogging and Beyond
I was recently interviewed by Insurance Journal – Here is the introduction to the interview and a link to the full article.
“Real time technology is giving agencies immediate access to carrier information on their clients, allowing agencies to quickly and efficiently transact quotes, billing inquiries, endorsements, loss runs, policy views, and information requests with a single workflow.
As real time agency technology gains more and more acceptance, and improves agency workflow and efficiency, agents are freed to explore other Web 2.0 social technologies such as blogs, podcasts, instant messaging, text messaging, customer online accounts, and chat features that facilitate online collaboration with customers and others.
If agents want to be where their future customers are, they may have no choice but to adopt some of the new social technologies. One of the easiest and potentially most effective tools for agents from the Web 2.0 bag is a blog.” Click here for access to the full article. Insurance Journal
