Web 2.0 – It’s Oh So Much More Than The Technology
When there is a discussion about Web 2.0 it typically centers on Blogs, Social Networks, Flickr, Wikis, Second Life, YouTube, Twitter and the like. To be sure there is an entire universe of very cool technology making up the Web 2.0 landscape. Yet, technology just for technology’s sake makes little sense and if Web 2.0 were just about the technology it would be far less compelling. Technologies are neither good nor bad. Rather, it is how they are used that defines them. So, you might ask, “What’s the big deal about Web 2.0?” Web 2.0 technologies are the enablers to a set of social and cultural trends that are transforming our world. Peers coming together and tapping into a collective intelligence to create value characterize this new world. It is a culture where by drawing strength from each other, individuals collectively gain control, influence and power. In the coming weeks I will be posting more about Web 2.0 and its relevance in the insurance industry. – Rick Morgan
