You probably have been networking your entire life and so have your parents and grandparents. If you have ever asked for advice, given or received a recommendation, shared an experience, collaborated on a project, or interacted with a group you have engaged in social networking. The business of being insurance agent (or any small business) [...]

As I speak on and discuss the concept of the social web with agent and carrier clients, questions of how to monitor and measure online activity invariably come up. Unlike traditional media social media isn’t linear. The fast and real-time nature of the web means that conversations about your company or agency can get fractured [...]