I’m Off to Camp
What are those folks at Aartrijk thinking? Another industry event is bad enough but during tough economic times….crazy.
Well, actually not so crazy – not when you consider that the Social Web is fueling a transformation in almost every aspect of our personal and professional lives. Understanding the business relevance of the Social Web and knowing how to leverage it can provide a cost-effective opportunity to strengthen and grow your business.
Forget about the image that comes to mind when you think about an insurance industry conference. Everything about this event, starting with the very cool Hotel Sax will be unique. In keeping with the social web concept of user-generated content, Brand Camper participation and discussion will replace the dreaded PowerPoint presentation.
Yes, the Social Web is a hot and there are seminars, webinars and conventions galore covering this topic. What will set Brand Camp apart is that the topic will be discussed in the context branding, marketing, sales, PR, and communication and will be specific to the insurance industry.
Recently, I spoke at an Assurex Global meeting in Chicago and caught up with Peter van Aartrijk. Here is what he had to say about Brand Camp. (Video taken with with my cool little Flip video camera.)
(OK full disclosure here – In addition to my independent consulting I am a Senior Associate with Aartrijk and am working with Peter and his great team of branding professionals and will be a presenter at Aartrijk Brand Camp.)
Click here for lots more information about Aarrijk Brand Camp.
