Archive for July, 2009

Posted on 26 July, 2009 By (0) Comments

We Humans Are Back

photo credit – Flickr: pargon Move over Hal. Move over R2D2. When computers first went mainstream there were many who feared that it spelled the end of all humanness. We would lose all identity and all become nothing more than a “number” living in a cold, impersonal, and robotic world. With the introduction of email [...]

Posted on 15 July, 2009 By (2) Comments

Insurance Agents Don’t Market

During a recent conference call there was a discussion about marketing. At one point a friend commented, “insurance agents don’t know how to market – in fact, they don’t market.” That got me thinking… For years, the marketing gurus have been pushing agents to do a better job marketing their services. If marketing meant they [...]

Posted on 1 July, 2009 By (2) Comments

Beware of Experts

Remember all the “experts” that told you that your agency or small business was going to be disintermediated as a result of the Internet? Companies would no longer need the services of you the “middleman”. Instead they would now deal with customers directly via the Internet. The assumption was that there would be a drop [...]