Comments on: Beware of Experts http://rickmorganconsulting.com/blog/2009/07/01/beware-of-experts/ My random ramblings on insurance industry technology and marketing related topics. Fri, 12 Mar 2010 00:27:00 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Rick Gilman http://rickmorganconsulting.com/blog/2009/07/01/beware-of-experts/comment-page-1/#comment-1586 Rick Gilman Sat, 04 Jul 2009 16:13:18 +0000 http://rickmorganconsulting.com/blog/?p=346#comment-1586 I agree with you, Rick, social media as a form of marketing and communications is rapidly changing and, as such, needs constant attention if a business is going to try and leverage it. Far too many people are treating social media/networking in the same manner they did when they first launched a web presence -- they built a website and waited for customers to swarm to them. It doesn't work that way. Like any other investment, it needs to be managed and attended to on a regular basis. For social media that means daily. Facebook, LinkedIn, Twitter, InsuranceCampus.org or whatever other social networks you choose, people need to understand they are very "realtime" focused and require attention by you to keep attention by your network. Before anyone ventures into the world of social media, they should be fully aware of the commitment required. Like most things in life, you'll get out of it only what you put into it. I agree with you, Rick, social media as a form of marketing and communications is rapidly changing and, as such, needs constant attention if a business is going to try and leverage it. Far too many people are treating social media/networking in the same manner they did when they first launched a web presence — they built a website and waited for customers to swarm to them. It doesn’t work that way. Like any other investment, it needs to be managed and attended to on a regular basis. For social media that means daily. Facebook, LinkedIn, Twitter, InsuranceCampus.org or whatever other social networks you choose, people need to understand they are very “realtime” focused and require attention by you to keep attention by your network.

Before anyone ventures into the world of social media, they should be fully aware of the commitment required. Like most things in life, you’ll get out of it only what you put into it.

]]> By: Matt Daniels http://rickmorganconsulting.com/blog/2009/07/01/beware-of-experts/comment-page-1/#comment-1565 Matt Daniels Thu, 02 Jul 2009 17:07:23 +0000 http://rickmorganconsulting.com/blog/?p=346#comment-1565 Part of the problem is that you have Time Magazine putting Twitter on their cover. Panic ensues when half the marketing organization has never heard of Twitter, let alone understand its supposed importance to deserve such prominence from a major publication. So I guess it's to not only beware of the gurus, but also you're naivety. Part of the problem is that you have Time Magazine putting Twitter on their cover. Panic ensues when half the marketing organization has never heard of Twitter, let alone understand its supposed importance to deserve such prominence from a major publication.

So I guess it’s to not only beware of the gurus, but also you’re naivety.

]]>