Real Examples of Insurance Agents Using Social Networking
The Agents Council for Technology (ACT) Web 2.0 workgroup is currently working on a workbook to help guide independent agents become engaged in social networking. Here are some agent examples we are using to demonstrate practical use of social networking. We are interested in adding to this list. If you know of other examples please let me know.
Social networks offer more substance and value than the familiar “what are you doing” status updates. Here are some agent inspired examples of how social networking can be used to build and strengthen trusted relationships.
Provide the forum for discussion of social and business issues
Agents should use their blogs, Facebook, Twitter and Linkedin to start and facilitate discussion around important and relevant issues. Founders Group Insurance uses their Blog and Twitter to engage their followers in both cultural and insurance related topics. http://foundersgrp.wordpress.com/
Help customers with disaster preparedness and disaster recovery
Agents can use social networks to respond and help customers involved in catastrophes like floods, tornadoes, and hurricanes. Nibby Priest, an agent in Henderson, KY used Facebook and Twitter to communicate with customers during an ice storm. Claim information was actually submitted over Facebook. http://blog.govaughn.com/
Educate customers on insurance and allow them to share feedback
Agent Dennis Volz, uses his San Diego Insurance Blog to help customers and prospects understand the world of insurance. http://dennis-insurance.blogspot.com/
Develop communities for targeting customer segments
Irwin Siegel Agency, Inc. is a provider of insurance and risk management solutions to the social service field and uses social networking to help generate interest with target customer segments. http://www.siegelagency.com/default.htm
Enhance you brand and marketing message
Social networking provides a wonderful opportunity to reach new audiences. Rick Dinger of Creseda Valley Insurance has used YouTube and Facebook to introduce his services and attract a new audience. http://www.youtube.com/watch?v=BU6JrRrsyk0. http://cvins.com/
