Getting Naked – Personality through Branding

Peter van Aartrijk and I talk with Anson Thompson of The Thompson Group about branding and the importance of personality on the web. Andy really “gets it” and isn’t afraid to share his “naked” ideas. Andy shares some very unique ideas for managing his agency. I really enjoyed this interview and I think you will too.

This is the eighth podcast interview in the On Point series we are dong for Insurance Journal.

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ABOUT

Rick Morgan has four decades of experience in innovative technology, marketing, and publishing in the independent insurance agency system.

Throughout the past 20 years, agencies, technology providers, agent associations, and insurance companies have retained Rick to help them develop and implement technology strategies. He has also presented hundreds of seminars to insurance companies, vendors, user groups, and agent associations.

I CAN HELP...

Gain insight into business, societal, and technology trends that affect agents and carriers.

Become proactive, rather than reactive, when faced with new technology.

Implement a successful social networking strategy

Improve overall performance in service, operations, marketing and sales.

Facilitate strategic planning events.

TESTIMONIALS

Rick’s presentation provided agents with insight into societal, business, and technology trends that are having an impact on our industry. Rick’s wealth of agency, marketing, and technology experience was evident. We always look forward to having Rick on our program and to hearing his unique perspective. This year was no exception.

Bob Scow, CPCU CAE, CEO, Independent Insurance Agents of Iowa

My random ramblings on insurance industry technology and marketing related topics.

Brand Camp 2010

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