“Soon, being the loudest and broadest messenger in a medium consumers don’t trust simply won’t count as much as being the most authentic, available, and accessible brand in the media consumers do.” – Experince: The Blog by Augie Ray The business of being insurance agent or broker relies on building trusted relationships. The era of [...]

Over the past year I have had an opportunity to speak with agencies, brokers and carriers who are building a strategy and starting to embark on a social web journey. The growing popularity of social networking has attracted their attention and they believe these platforms open up new business opportunities. They recognize the rapid rise [...]