Comments on: Social Networking’s Value to Insurance Agents and Brokers – Making the Case http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/ My random ramblings on insurance industry technology and marketing related topics. Fri, 12 Mar 2010 00:27:00 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Rick Morgan http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3772 Rick Morgan Thu, 21 Jan 2010 22:55:27 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3772 I am not sure about "many" but for some, yes it can be addicting. One of the keys is to have a good plan and overall strategy. Then work on some metrics to evaluate and measure your success. I am not sure about “many” but for some, yes it can be addicting. One of the keys is to have a good plan and overall strategy. Then work on some metrics to evaluate and measure your success.

]]> By: Frank of Atlanta Insurance http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3771 Frank of Atlanta Insurance Thu, 21 Jan 2010 22:01:14 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3771 Great post. It is true, no one like to do business with strangers. I like how you put it: "that customers want to do business with people who they “feel” like they know and trust." The question is then how do you use these in the best way possible to get the maximum leverage of your time and energy? I am sure there are many agents that spend countless hours and find this addicting. Great post. It is true, no one like to do business with strangers.

I like how you put it:

“that customers want to do business with people who they “feel” like they know and trust.”

The question is then how do you use these in the best way possible to get the maximum leverage of your time and energy?

I am sure there are many agents that spend countless hours and find this addicting.

]]> By: Chris Jordan http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3446 Chris Jordan Wed, 16 Dec 2009 12:49:12 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3446 Insurance professionals using social media and technology absolutely need a plan (those in other industries do to). I often hear people say, 'why do I want to share what I had for breakfast?' It is obvious to me that those coming at this thing with that philosophy never took time to draw out a plan, yet alone give thought to how beneficial Social Media can be for marketing, networking, service, and it is the ultimate word of mouth tool. Any agency that seriously dives into this space with a good plan will not only find success, but also find tremendous savings in their marketing budget. I'd also argue that connecting with clients through these tools will help increase retention rates in the long term. Great post, Rick! Insurance professionals using social media and technology absolutely need a plan (those in other industries do to). I often hear people say, ‘why do I want to share what I had for breakfast?’ It is obvious to me that those coming at this thing with that philosophy never took time to draw out a plan, yet alone give thought to how beneficial Social Media can be for marketing, networking, service, and it is the ultimate word of mouth tool. Any agency that seriously dives into this space with a good plan will not only find success, but also find tremendous savings in their marketing budget. I’d also argue that connecting with clients through these tools will help increase retention rates in the long term. Great post, Rick!

]]> By: Ash Patel http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3362 Ash Patel Mon, 07 Dec 2009 06:25:03 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3362 Good post Rick...some good overview on Social Media there...and as noted from your status updates on Facebook, you're doing a great job As you might have noticed, I've just finished my Social Media book targeted specifically for this industry...the book is appropriately titled Social Media For Insurance Brokers In fact the book/website was just launched 4 days back and we've got overwhelming response (16 sales in less than 4 days) You may wish to check out the website here: http://SocialMediaForInsuranceBrokers.com Have a fabulous day ahead! Ash Good post Rick…some good overview on Social Media there…and as noted from
your status updates on Facebook, you’re doing a great job

As you might have noticed, I’ve just finished my Social Media book targeted specifically for this industry…the book is appropriately titled Social Media For Insurance Brokers

In fact the book/website was just launched 4 days back and we’ve got overwhelming response (16 sales in less than 4 days)

You may wish to check out the website here: http://SocialMediaForInsuranceBrokers.com

Have a fabulous day ahead!
Ash

]]> By: Cindy Donaldson http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3313 Cindy Donaldson Mon, 30 Nov 2009 19:43:35 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3313 Great post Rick - Like Pat, I wish more agents would see the value. Perhaps the ones that do will be the survivors! C Great post Rick – Like Pat, I wish more agents would see the value. Perhaps the ones that do will be the survivors!
C

]]> By: Pat Alexander http://rickmorganconsulting.com/blog/2009/11/24/social-networking%e2%80%99s-value-to-insurance-agents-and-brokers-making-the-case/comment-page-1/#comment-3289 Pat Alexander Tue, 24 Nov 2009 16:50:13 +0000 http://rickmorganconsulting.com/blog/?p=545#comment-3289 Rick, great post. I wish more agents understood the relationship building aspects of social media instead of just being worried about E&O. Rick, great post. I wish more agents understood the relationship building aspects of social media instead of just being worried about E&O.

]]>