In a post I did last September I stated, “It is only good management to deploy a social web policy that clearly lays out what is and isn’t permissible when employees are presenting themselves as representatives of your organization.” But how to go about creating that policy? What should it cover? Is there somewhere I [...]

Frequently I hear from agents who tell me that they tried setting up a Facebook Fan page, using Twitter or perhaps even writing a blog – but it just didn’t work. I find, that many times these agencies dove into social networking without any clue as to why or what they expected to accomplish. They [...]