Should You Outsource Your Social Media?
Full disclosure – I am biased. I help organizations with their social media. I work at providing education around this topic and most typically help organizations in the development of their social media strategy. That being said, I still think there is a debate over the advisability of outsourcing social media to a third party. Clearly, developing your own unique voice and showcasing your personality in an honest and authentic way is an important component to building trusted relationships. Yet, I believe there are instances where a third party adviser can provide value. Take a watch and let me know what you think. Do you outsource any of your social media? How is it working? What advice would you give others?
