Social Business Resources – In Case You Missed These….
Lots going on and I know you are all very busy. So, just in case you didn’t see these - here are some links to resources I think you will find interesting, informative and educational.
Agents Council for Technology (ACT). There are all kinds of great resources on this site including recorded webinars. The Best Web Marketing Strategy You’ve Never Heard is the most recent article and gives a step-by-step guide on setting up local search on Google, Yahoo, Bing and others. Local search is an important component to any agency’s social web strategy.
Insurance Journal “On Point” Podcast. I host this along with Peter van Aartrijk. These are conversations with interesting and informative industry experts on a wide range of industry topics. I think you will find the two most recent conversations with agency owners about their social media initiatives particularly interesting. McClain Insurance owner Claudia McClain’s discussion is here. The podcast by David Pullman from Parker, Smith & Feek can be found here.
I recently asked agencies and other insurance folks who were blogging to list their blog under the Discussion Tab on my Facebook Fan Page. Over 35 have now done so. There are some really good ones and if you are considering starting a blog I would highly recommend that you check some of these out. You can also access a list of industry blogs from the “Links” tab on this blog.
Also, here are a few resources that I think were particularly good in offering advice on how be more successful with social networking.
10 Ways to Grow Your Facebook Page Following
6 Ways To Use Video As A Small Business Owner
10 Social Media Best Practices for PR Pros
Finally, before I forget…. If you are not familiar with the Personal Lines Growth Alliance please go here and join (its free).
If you have recently found an article or video that has helped you transition into a Social Business, please share it with us. Just post it as a comment. Thanks.
