Yellow Pages – Really?
At a recent insurance industry event, I was facilitating a panel and took the opportunity to ask the audience of insurance agents how many of them still had Yellow Page Ads. Shockingly, about 25% of the audience still did. I then asked them how many used the Yellow Pages to search for a business – of course no hands went up. Clearly, Google and other internet search engines are how we all search for information. Let me paraphrase the response of one of the panelists, “the amount you are currently spending on Yellow Page Ads could be used to create a ‘dynamite’ website and ‘killer’ social media presence.”
If internet search is how we all look for a business it is critically important that you can be found. That means you need to have a strong web presence including a website and now more importantly on social sites. It is also important to make sure you are taking advantage of local search.
The last time I used the Yellow Pages was as a booster chair for one of my grandkids and that was several years ago. Now, the book goes straight to recycle.
Photo Credit Flickr Jamiesrabbits
