Yes, on numerous occasions, I have championed the need to have a well thought through and comprehensive social media strategic plan – a plan that is consistent and integrated into an overall business plan. In a perfect world that is probably good advice. You know…. “ Unless you know where you are going how do [...]

Considering the increase functionality of Facebook Fan Pages, some have questioned the need for a website. Yes, you still need a website. In fact, a website is exponentially more important than Facebook. Yet, an important point here: the website I am talking about is not the static brochure ware of a 90’s website. Rather, it [...]