Yes, You Still Need a Website
Considering the increase functionality of Facebook Fan Pages, some have questioned the need for a website. Yes, you still need a website. In fact, a website is exponentially more important than Facebook. Yet, an important point here: the website I am talking about is not the static brochure ware of a 90’s website. Rather, it is a 2010 blog or blog platform built website. Really, they both have very different purposes. I think of Facebook as an “introduction” – the cocktail party of your digital presence. Your website is your “home” – the center of your digital existence. It is where you add substance and display your subject matter expertise.
My friend Chris Jordan makes a great point. He states, “with Facebook you lose control and that it’s a saturated marketplace where messages can get lost or even hidden. Your website visitors are a captive audience.”
Yes, Facebook is all the rage but don’t neglect your website.
Please comment and let me know what you think?
