I should have written this post back in May but… I am taking some time off from writing my blog. This summer JoAnne and I are volunteering as camp hosts in Ridgway State Park. You can follow us at http://rjrvtravels.blogspot.com. We also have a Facebook page at http://facebook.com/rjrvtravels. Finally, I will continue to blog on [...]

Managing and organizing an on-line presence is always a challenge

Each “social” tool has its place in a well-conceived and properly implemented marketing plan. Failure, more often than not, comes from not fully appreciating the role of each and not leveraging the synergy that evolves from using many tools (even traditional media) in a comprehensive marketing effort.

obile users will demand better browsing experiences from brand sites. They are going to expect platform neutral and real time access to information and services at anytime from anywhere. Ok… so, we all agree that mobile is going to be transformative. Yet, what does that really mean for insurance agents & brokers and how are they going to rise to the challenge to meet the expectations of the mobile consumer?