Posted on 11 January, 2010 by Rick Morgan (1) Comment

“Big Zero?” Bah, a Jedi believes not in such things!

A couple of weeks ago on my Facebook page, I questioned how we should refer to the past decade. Chris Amrhein’s response lead to this guest post. Chris is an educator extraordinaire, president of Amrhein and Associates Inc. , Associate with Aatrijk, and head fun guy at Insurance is fun!

An observation on Facebook about Paul Krugman’s 12/27/09 NYT article, referring to the past decade as “The Big Zero”:

“His observations had more to do with the economy than his personal situation, to wit: Private-sector employment has actually declined — the first decade on record in which that happened. It was a decade of zero gains for homeowners, even if they bought early: right now housing prices, adjusted for inflation, are roughly back to where they were at the beginning of the decade. etc.”

There have been a plethora of such articles lately, all bemoaning the “Naughts” as being the worst decade in American history. Setting aside for the moment such evidently minor disturbances as the Civil War and Great Depression, I’m not buying it. It was also the decade of Google, Apple, social networking, the GenXers and Millennials (and Harry Potter) coming of age, folks rediscovering the value of local farms and less rampant consumption, and a little director from New Zealand magnificently showing us what Tolkien really envisioned. And as a nod to the “new normal”, my Dad the retired realtor repeatedly observed over his career that folks still needed to realize you buy a house for a home, not an investment.

The real problem here is those dreaded “averages” that seemingly confirm all worst suspicions. Anyone running a business – or a life – needs be beware the curse of average. There is no such thing. At worst, it makes it too easy to ignore that for many folks, the Naughts were far more devastating than mere “breakeven”. Just as dangerously, it also may cause us to overlook lessons to be learned from others whose enrichment was glorious. No, I don’t mean the investment bankers and their bonuses. I’m talking about real people who saw businesses continue, layoffs lead to entrepreneurial risk and success, children grow up impressively, and a growth in healthier appreciation of financial basics about consumption, debt and savings. Instead of cursing the wind, they learned how to adjust the sails.

In our Sunday School class, we are studying Ecclesiastes. For non-Biblical folks, think of Pete Seeger’s (and later, the Byrds) famous song “Turn, turn, turn, there is a season, turn, turn, turn, and a time to every purpose under heaven.” Bottom line: life is never a wash, but a series of defeats and victories. Those who strive for the victories and learn from the defeats have historically grown and gained regardless of the times.

Average? “Big Zero?” Bah, a Jedi believes not in such things!

How about you?

photo: flickr thunderchild

Posted on 9 January, 2010 by Rick Morgan (0) Comments

ACT RELEASES SOCIAL MEDIA POLICY GUIDE FOR AGENCIES


Report assists agents in creating social media policies

Not having a social media policy holds many agencies back from engaging in social media. So, in case you missed this I am including the full press release below.

ALEXANDRIA, Va., Jan. 4, 2010 — The Independent Agents & Brokers of America’s Agents Council for Technology (ACT) has released a report titled “Creating a Social Web Policy for Your Independent Agency.”

“Agents are understandably excited about the potential of the social web to expand their marketing reach, shape their brand and enhance their client communications,” says Jeff Yates, ACT executive director. “But agents also want to know what their risks are in using social media, how they can make sure these tools do not detract from their employees’ productivity and how they should structure their agency’s social media policy. ACT’s new report seeks to help with each of these three issues.”

“It is good management to deploy a social web policy that clearly lays out what is and isn’t permissible when employees are presenting themselves as representatives of your organization,” says Rick Morgan, ACT Web 2.0 Work Group chairman and principal of Rick Morgan Consulting. “Agency employees participating on the social web can contribute greatly to enhance their firm’s brand online by giving the firm a ‘personality’ and revealing the quality and expertise of its staff. This guide will be an invaluable tool for agencies, brokers and carriers as they embark on their social media journey.”

ACT’s new 12 page report contains a checklist of key steps to take in developing and implementing an agency social web policy, sample policies from some prominent companies, examples of possible provisions to include, and suggestions for a social web code of conduct for agency employees. Agents can also visit the ACT Web site to view actual policies that two independent agencies are using today. To download the report and access these additional resources, click HERE or go to www.iiaba.net/act and click on the “Websites & Social Media” link.

Established in 1999 by the Independent Insurance Agents & Brokers of America (the Big “I”), ACT provides a candid, action-oriented forum for agent and industry associations, user groups, companies and vendors to address critical technology and workflow issues facing the independent agency system and provides agencies with reports and tools to assist them in making improvements in their businesses.

Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.

Posted on 20 December, 2009 by Rick Morgan (0) Comments

Merry Christmas

Christmas Card 2009 front and inside

Posted on 16 December, 2009 by Rick Morgan (0) Comments

Does Your Agency Have a Social Web Policy?

In a post I did last September I stated, “It is only good management to deploy a social web policy that clearly lays out what is and isn’t permissible when employees are presenting themselves as representatives of your organization.” But how to go about creating that policy? What should it cover? Is there somewhere I can go for guidance?

Good News

The Agents Council for Technology (ACT) has just released “Creating a Social Web Policy for Your Independent Agency & Sample Agency Policies.” As the intro states, “This new ACT resource will assist you in developing the social web policy for your employees’ permissible use of social media for business purposes, so that you protect your agency and maintain the productivity of your employees.”

In addition to the policy guide they have also included two samples of guides being used by agencies.

Really, this will be a valuable resource for any agency wanting to create a social web policy.