Much of the “conversation” around the social web is focused on how to create a presence and get found. Yet, there is another significant value lurking in the social space. It is the amazing resource of information and knowledge residing here. As friend Mike Wise is fond of saying, “There is a hidden treasure in ‘social’ that can be used to feed your brain and increase your IQ.” While that may seem obvious to many, I find that its potential is under appreciated and is rarely used effectively.
I am talking about more than Google search. It is more than just researching a topic. Rather, it is using search in places like Twitter, Facebook and YouTube to differentiate yourself and increase your competitive advantage.
Here is an example to demonstrate my point. During a breakout session on social media at a recent Agents Council for Technology meeting an agent recounted how a service provider showed up for a meeting and presented him with a book on a topic to of interest to him. Prior to the meeting, the service provider had researched the agent’s profile on Linkedin, and Facebook. Clearly, this gesture made an impression.
How are you using this rich information and knowledge resource?Photo Credit: Flickr Ryan Somma