Yes, on numerous occasions, I have championed the need to have a well thought through and comprehensive social media strategic plan – a plan that is consistent and integrated into an overall business plan. In a perfect world that is probably good advice. You know…. “ Unless you know where you are going how do you know when you have arrived.” Yet, I am fully aware that many small businesses don’t have a fully developed or well-articulated business plan let alone a plan for their digital presence.
While I still think there needs to be some general goals, when it comes to creating a social presence, I vote for less planning and more action. When I think of my own experience, it was after jumping in, playing and experimenting that I was able to really begin to understand the tools and appreciate how they could be used in business.
It is the low cost of entry into the social web that makes this a viable approach. Yes, it will take time and there is a learning curve but writing a blog, Tweeting, setting up a Facebook Fan page, engaging is a Linkedin Group discussion, and posting a customer video endorsement on YouTube will not cost a penny.
There is no one “right” way to use social media. Almost by definition, each of us approach and use social media in our own unique way. Only through experience do we develop our individual social personality – the strategy will follow and evolve.
What has your experience been?